Tag: Louisiana Business

From Creativity to Consciousness: Evolution of ThreeSixtyEight

ThreeSixtyEight, a creative agency based in Baton Rouge, Louisiana, recently celebrated its eighth anniversary with a remarkable accomplishment. As per this article from The Advocate, they became the first company in Baton Rouge to achieve B Corp Certification, a recognition bestowed upon for-profit businesses that prioritize making a positive impact.

This certification acknowledges companies that meet rigorous standards concerning governance, employee treatment, environmental responsibility, and community engagement. Among the prestigious roster of B Corps are globally renowned brands such as Ben & Jerry’s, Patagonia, Tillamook, and PosiGen, a solar company based in New Orleans.

Obtaining B Corp status was no small feat for ThreeSixtyEight; it entailed a meticulous two-year certification process, which even involved amending the company’s legal agreements. Adrian Owen Jones, the chief growth officer of ThreeSixtyEight, spearheaded this endeavor, emphasizing the importance of aligning the company’s mission with social and environmental responsibility.

The origins of ThreeSixtyEight trace back to the merger of two local entities: Big Fish Presentations, specializing in corporate presentations and conferences, and Hatchit, a web development firm. The agency derived its name from the distance between the former offices of Big Fish and Hatchit, precisely 368 feet.

Kenny Nguyen, the CEO of ThreeSixtyEight, has long been committed to making a meaningful impact in the community. Initiatives such as Assembly Required, a speaker series fostering collaboration among diverse groups, reflect Nguyen’s dedication to community building. Moreover, ThreeSixtyEight’s involvement in leading the Better in BTR campaign underscores their commitment to promoting Baton Rouge as an attractive destination for young professionals, thereby enhancing regional pride.

In an interview, Adrian Owen Jones and Kenny Nguyen discussed the significance of B Corp certification for ThreeSixtyEight and its alignment with their efforts to attract more young professionals to Baton Rouge. Their dialogue shed light on the transformative power of conscious business practices in driving positive change at both the local and global levels.

ThreeSixtyEight distinguishes itself as the creative agency for companies shaping the future of learning. Their portfolio encompasses brands and digital products that redefine how people acquire skills, pursue education, and engage in the workforce. With a keen understanding of the evolving learning landscape, their team crafts innovative brand identities, websites, and campaigns infused with the warmth of southern hospitality.

Since 2016, ThreeSixtyEight has served over 100 brands worldwide, including industry giants like Unilever, The Miami Dolphins, and KIVA. Their work extends beyond traditional marketing; it serves as a catalyst for breaking barriers, transforming education, and facilitating talent acquisition for Fortune 500 companies.

Amidst a landscape inundated with distractions, ThreeSixtyEight prioritizes meaningful interactions over intrusive marketing tactics. By crafting authentic brand narratives, immersive digital experiences, and community-centric campaigns, they forge deeper connections with audiences, fostering engagement and loyalty.

In embracing conscious capitalism, ThreeSixtyEight not only enhances its brand reputation but also attracts socially conscious clients and top talent who seek meaningful work. By fostering a culture of purpose-driven innovation, they inspire employees to align their personal values with the company’s mission, fostering a sense of fulfillment and belonging. This holistic approach to business not only benefits stakeholders but also contributes to a more sustainable and equitable future for all. Through their relentless pursuit of excellence and social responsibility, ThreeSixtyEight sets a high standard for business ethics, paving the way for a new era of corporate leadership focused on positive impact and long-term sustainability.

In conclusion, ThreeSixtyEight’s journey toward B Corp certification exemplifies the transformative potential of businesses to drive sustainable change. By embracing conscious capitalism and prioritizing purpose alongside profit, they set a compelling example for companies seeking to create lasting value in an ever-evolving world.

For more Louisiana-related articles, click here.

Entrepreneur Week Celebrates NOLA’s Workforce and Culture

The 2023 New Orleans Entrepreneur Week was recently held in the Crescent City to celebrate the city’s focus on entrepreneurship, technology, innovation, and culture. According to this article from NOLA.com, the panel titled “Third Wave Industries and Climate Leadership,” highlighted just how New Orleans culture helps to draw in startups and clean energy.

The week-long series of workshops, speeches, panels, discussions, and live music that made up the 2023 New Orleans Entrepreneur Week drew in nearly 1,400 attendees, according to event organizers. One of the ways this year’s NOEW was different from previous years was that the event’s final three days included ticketed items such as concerts and entertainment offerings.

Producer Liz Maxwell of Idea Village, the small business accelerator program that created NOEW said, “NOEW has become a really important event for this community. It shows what is possible here in New Orleans and Louisiana and that we can create and innovate together.”

This year’s theme for NOEW was innovation and culture, which included speeches and sessions built around eight subthemes. These subthemes included: Climate tech, Culture tech, EATrepreneurs, Future of local business, Health innovation, Investing in innovation, Software as service engineers, and Startups for impact. In terms of guest speakers for the weeklong event, dozens of local and national speakers made it out to New Orleans, including keynoter Mary Landrieu, the former U.S. senator from Louisiana, and AOL founder Steve Case.

One of the talks for the New Orleans Entrepreneur Week focused on the fact that the Louisiana government’s climate policies were responsible for creating several economic development opportunities. This talk from the Louisiana Governor took place in Gallier Hall, where he announced that a key update will be coming to Louisiana’s renewable energy sector. This update is expected to offer a boost to those local companies that are racing to develop new types of carbon-capture technologies.

This update will come as a result of new federal regulations that are set to arrive later this spring, and it’s expected that these regulations from the federal government will give the Louisiana Department of Natural Resources the primary authority over wells needed to inject carbon underground, instead of this authority going to the U.S. Environmental Protection Agency. If this update is finalized later this year, the new rules that will be in place will essentially speed up the permitting process and as a result make carbon capture and sequestration a reality in Louisiana ahead of the next gubernatorial election.

The speaker was quoted as saying, “we have to embrace things like carbon capture and sequestration because we cannot be successful and the world cannot be successful if we keep just emitting it the way we have. The science is there. The safety is there. I know we have to demonstrate that, but carbon capture is going to be very important moving forward.”

The Louisiana Government’s Climate Action Plan focuses heavily on carbon capture as one of its key planks, as it seeks to reduce the state of Louisiana’s carbon emissions to net zero by 2050. In addition to this goal, the plan also calls for developing purely renewable energy sources such as wind power, solar power, and cleaner fuels like hydrogen.

One of the key takeaways from the presentation was that Louisiana has several economic development strengths that are aided by New Orleans attracting more startup companies and talent to the state of Louisiana. The Governor spoke about how this attraction of businesses could continue by saying that the state continues to “have more of these kinds of events.

For more Louisiana-related articles, click here.

Acadian Kitchens buys north Lafayette Warehouse

One of the pride and joys of Broussard, Louisiana, Acadian Kitchens, recently purchased a $1.2 million warehouse in north Lafayette to expand their thriving business and bring in more jobs, according to this article from The Acadiana Advocate.

The hard-working employees of the company, Acadian Kitchens, might be better known to some for being the makers of the Ragin’ Cajun and Cajun’s Choice brands of seasonings, box dinners, condiments, and other food products. In total, the company currently employs about 20, but with the new warehouse purchase and an increased production line, they’ll be looking to add possibly as many as 30 additional jobs when it’s all said and done.

Presently, the Acadian Kitchens company is operating out of three buildings at a combined footage of 10,000 square feet. The new purchase and the subsequent move will transition the company into a single, 35,000-square-foot building, and due to the warehouse’s strategic location of being housed on the NE Evangeline Thruway, drivers and employees will have a much more accessible route to the interstate highway. Land records indicate that the company has purchased the former Completeful building, located at 3136 NE Evangeline Thruway for just over $1.2 million.

CEO of Acadian Kitchens Paul Leleux estimated that the conversion of the north Lafayette warehouse into a proper food-processing facility will take approximately nine months, but it will allow them to consolidate its operations, add new equipment, improve its total productivity, and grow its workforce. The warehouse became commercially available after Completeful, the drop shipping fulfillment service, moved into the former Walmart facility on Evangeline Thruway.

Leleux commented on the increased demand in the food industry as a result of stay-at-home orders, hurricane evacuations, and other national events, saying, “the demand for food, particularly home-prepared food, is increasing. Particularly in this time of COVID, people are hesitant to go out and eat. Our goal is to allow the rest of the country to enjoy Cajun and Creole foods we’ve been enjoying all our lives in Louisiana. There’s nothing worse than having bad Cajun food. I’m doing everything I can to avoid that.”

That increase in demand was made ever more apparent last October when the company announced that it had hit a sales record just weeks after Hurricane Delta damaged one of the company’s buildings and its founder, Tom Riggsretired as CEO. The sales record was that Acadian Kitchens had its highest sales month in its total 34-year history. This was attributed to the company finding success in offering its Ragin’ Cajun food products in markets outside of Louisiana, particularly those on the east and west coasts of the United States.

While some of the company’s success can be attributed to the Illinois-based capital investment firm, Evanston Partners, buying a majority stake in the company in 2017. This was back when it was known as Southern Seasonings.

Surpassing its sales record just weeks after Hurricane Delta struck the company’s facilities was certainly an impressive feat. The violent winds of the late August storm had brought down a large oak tree atop one of the company’s buildings in Broussard, destroying 2,000 square feet. CEO Leleux reported that after the storm hit on Friday night, clean-up operations began Saturday morning, and operations resumed the following Wednesday.

Leleux said of the experience, “Hurricane Delta came at us hard like everybody else. We knew we had to do something to grow the company facility-wise, but that (storm) may have accelerated the process. We were still able to pay our people through all of it. We lost 2,000 square feet but didn’t miss a beat. It was a credit to a lot of people’s hard work.”

Employees of the tenacious company see the hurricane’s setback as more of a sign or a nudge that it was time to move on to a new facility— one that’s large enough to accommodate the company’s growth.

For more Louisiana-related articles, click here.