ThreeSixtyEight, a creative agency based in Baton Rouge, Louisiana, recently celebrated its eighth anniversary with a remarkable accomplishment. As per this article from The Advocate, they became the first company in Baton Rouge to achieve B Corp Certification, a recognition bestowed upon for-profit businesses that prioritize making a positive impact.

This certification acknowledges companies that meet rigorous standards concerning governance, employee treatment, environmental responsibility, and community engagement. Among the prestigious roster of B Corps are globally renowned brands such as Ben & Jerry’s, Patagonia, Tillamook, and PosiGen, a solar company based in New Orleans.

Obtaining B Corp status was no small feat for ThreeSixtyEight; it entailed a meticulous two-year certification process, which even involved amending the company’s legal agreements. Adrian Owen Jones, the chief growth officer of ThreeSixtyEight, spearheaded this endeavor, emphasizing the importance of aligning the company’s mission with social and environmental responsibility.

The origins of ThreeSixtyEight trace back to the merger of two local entities: Big Fish Presentations, specializing in corporate presentations and conferences, and Hatchit, a web development firm. The agency derived its name from the distance between the former offices of Big Fish and Hatchit, precisely 368 feet.

Kenny Nguyen, the CEO of ThreeSixtyEight, has long been committed to making a meaningful impact in the community. Initiatives such as Assembly Required, a speaker series fostering collaboration among diverse groups, reflect Nguyen’s dedication to community building. Moreover, ThreeSixtyEight’s involvement in leading the Better in BTR campaign underscores their commitment to promoting Baton Rouge as an attractive destination for young professionals, thereby enhancing regional pride.

In an interview, Adrian Owen Jones and Kenny Nguyen discussed the significance of B Corp certification for ThreeSixtyEight and its alignment with their efforts to attract more young professionals to Baton Rouge. Their dialogue shed light on the transformative power of conscious business practices in driving positive change at both the local and global levels.

ThreeSixtyEight distinguishes itself as the creative agency for companies shaping the future of learning. Their portfolio encompasses brands and digital products that redefine how people acquire skills, pursue education, and engage in the workforce. With a keen understanding of the evolving learning landscape, their team crafts innovative brand identities, websites, and campaigns infused with the warmth of southern hospitality.

Since 2016, ThreeSixtyEight has served over 100 brands worldwide, including industry giants like Unilever, The Miami Dolphins, and KIVA. Their work extends beyond traditional marketing; it serves as a catalyst for breaking barriers, transforming education, and facilitating talent acquisition for Fortune 500 companies.

Amidst a landscape inundated with distractions, ThreeSixtyEight prioritizes meaningful interactions over intrusive marketing tactics. By crafting authentic brand narratives, immersive digital experiences, and community-centric campaigns, they forge deeper connections with audiences, fostering engagement and loyalty.

In embracing conscious capitalism, ThreeSixtyEight not only enhances its brand reputation but also attracts socially conscious clients and top talent who seek meaningful work. By fostering a culture of purpose-driven innovation, they inspire employees to align their personal values with the company’s mission, fostering a sense of fulfillment and belonging. This holistic approach to business not only benefits stakeholders but also contributes to a more sustainable and equitable future for all. Through their relentless pursuit of excellence and social responsibility, ThreeSixtyEight sets a high standard for business ethics, paving the way for a new era of corporate leadership focused on positive impact and long-term sustainability.

In conclusion, ThreeSixtyEight’s journey toward B Corp certification exemplifies the transformative potential of businesses to drive sustainable change. By embracing conscious capitalism and prioritizing purpose alongside profit, they set a compelling example for companies seeking to create lasting value in an ever-evolving world.

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