Many travelers pass through Johnston County, North Carolina, without realizing what they are missing. Conveniently located just off Interstate 95, this fast-growing region is often overshadowed by larger Southern destinations, according to this travel blog article from Southern Living. Yet those who take the time to explore will discover a destination filled with small-town charm, rich history, outdoor adventure, unique shopping experiences, and memorable local flavors.
Centered around communities such as Smithfield, Selma, and Benson, Johnston County offers an authentic look at North Carolina culture while providing plenty of opportunities for a relaxing weekend getaway or road trip stop.
History is woven throughout Johnston County, making it an excellent destination for travelers interested in learning about North Carolina’s past. One of the area’s most significant landmarks is the Bentonville Battlefield State Historic Site, the location of the largest Civil War battle fought in North Carolina.
Visitors can explore six miles of walking trails and self-guided driving routes that trace troop movements during the Battle of Bentonville. The site’s visitor center provides exhibits, artifacts, and educational displays that help bring the conflict to life. A highlight of the property is the historic Harper House, which served as a field hospital during the battle. Today, the home offers a fascinating glimpse into both wartime medical care and civilian life during the Civil War era.
Another important cultural attraction is the Ava Gardner Museum in Smithfield. Dedicated to one of Hollywood’s most celebrated actresses, the museum features costumes, photographs, personal memorabilia, film artifacts, and exhibits chronicling Ava Gardner’s journey from rural North Carolina to international stardom. Visitors gain insight into both her remarkable career and her enduring connection to Johnston County.
Nature enthusiasts will find plenty to explore at the Howell Woods Environmental Learning Center, a sprawling preserve situated along the scenic Neuse River. Covering thousands of acres, the property protects longleaf pine forests, wetlands, and diverse wildlife habitats that showcase the natural beauty of eastern North Carolina. More than 15 miles of trails provide opportunities for hiking, biking, horseback riding, and wildlife observation. Visitors can also enjoy kayaking and fishing on the property’s reclaimed quarry lake. For those seeking a deeper connection to nature, camping facilities and cabin rentals allow guests to extend their stay and experience the peaceful surroundings after sunset.
Johnston County offers an eclectic mix of shopping experiences that go far beyond traditional retail centers. One of the region’s most popular attractions is DeWayne’s, home to North Carolina’s largest Christmas store. Open throughout the year, the massive destination features themed holiday rooms filled with ornaments, decorations, gifts, and seasonal displays. Whether visitors prefer traditional holiday décor or whimsical themed collections, the store provides inspiration for every decorating style.
For something completely different, Hidden Temple Toys has become a favorite destination for collectors and nostalgia enthusiasts. The shop specializes in vintage toys, action figures, retro games, pop culture memorabilia, and collectible treasures that appeal to visitors of all ages. Its growing national reputation has helped make it one of Johnston County’s most unique attractions.
While many travelers continue speeding along Interstate 95 toward larger destinations, Johnston County rewards those willing to take a detour. Its combination of historic sites, scenic outdoor spaces, locally owned businesses, and distinctive dining experiences creates a destination that feels both authentic and welcoming.
Whether exploring Civil War history, paddling along the Neuse River, shopping for holiday décor in the middle of summer, or enjoying a classic Carolina red hot dog, visitors will discover that Johnston County offers far more than a quick stop along the highway. It stands as one of North Carolina’s most underrated travel destinations and a place where small-town hospitality and memorable experiences come together.
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