
As autumn settles across the United States and golden leaves fill the streets, travelers begin planning their next great escape for the Thanksgiving season. According to recent insights from Google Flights, and this travel blog from Southern Living, this year’s travel trends reveal a growing desire for mid-sized U.S. destinations rich in charm, history, and fall color. Among these, Columbia, South Carolina stands out as the top-searched Thanksgiving destination in the nation and for fall travel.
The heart of South Carolina beats strongest in Columbia, a capital city that effortlessly blends historic architecture, riverfront recreation, and a thriving arts scene. Known for its walkable downtown and scenic Congaree River views, Columbia offers visitors the perfect blend of outdoor adventure and Southern sophistication. During Thanksgiving week, visitors can enjoy a festive meal in one of the city’s many farm-to-table restaurants before diving into the excitement of college football season.
Each year, the Palmetto Bowl brings roaring crowds to cheer on the University of South Carolina Gamecocks as they face their fierce in-state rival, Clemson University. The energy of this game transforms Columbia into a vibrant hub of spirit and celebration, making it an ideal Thanksgiving weekend destination for sports lovers and culture seekers alike.
Beyond Columbia, travelers are rediscovering smaller Southern cities that shine during the fall. Knoxville, Tennessee, nestled at the edge of the Great Smoky Mountains, offers hiking trails framed by fiery autumn foliage. Meanwhile,Little Rock, Arkansas charms visitors with its riverfront parks, historic districts, and lively music scene. Both cities rank among Google’s top trending destinations for Thanksgiving, thanks to their balance of natural beauty and urban comfort.
These rising travel spots reflect a larger shift in travel preferences. Instead of flocking to major metropolitan centers, travelers are opting for approachable cities where culture, history, and hospitality take center stage. Whether exploring art galleries in Columbia, strolling through Market Square in Knoxville, or enjoying a crisp morning walk along theArkansas River Trail, visitors are embracing slower, more immersive travel experiences this fall.
According to data from Google Flights, searches for travel between November 23 and 30 show a marked increase in interest toward smaller and mid-sized American cities. Alongside the Southern standouts, destinations like Bozeman, Montana and Colorado Springs, Colorado are drawing travelers who crave scenic landscapes and brisk mountain air. In the Pacific Northwest, Spokane, Washington appeals to those seeking cozy downtown cafes and proximity to natural wonders like the Spokane River and Mount Spokane State Park.
The Midwest also claims its share of seasonal appeal, with Omaha, Nebraska and Detroit, Michigan offering vibrant arts districts and rich cultural histories that shine during the cooler months. Meanwhile, Pittsburgh, Pennsylvania andPanama City, Florida attract visitors seeking either crisp, colorful landscapes or coastal relaxation before winter sets in.
For travelers thinking beyond Thanksgiving, Google’s analysis also highlighted global travel trends for Christmas andNew Year’s getaways. Many are turning their eyes toward warmer international escapes to cap off the year. Top-searched destinations departing from the U.S. between December 21 and January 4 include Rio de Janeiro, Brazil,St. Lucia, Marrakech, Morocco, Tel Aviv, Israel, and Curaçao—each offering a unique mix of sunshine, culture, and celebration.
Whether travelers choose to stay stateside or explore abroad, timing remains crucial. According to Google’s travel insights, the best time to secure affordable airfare for Thanksgiving or Christmas is about 51 days before departure. With that window closing quickly, now is the perfect moment to turn inspiration into action.
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