Recently, Lauren Cheramie, a nola.com staff writer interviewed Darlene Adams Rowland, the executive director of Big River Economic and Agricultural Development Alliance (BREADA), which oversees numerous locations of Baton Rogue’s Red Stick Farmers Market. The interview gave insight into how this farmers market grew from its origins as an LSU thesis project into much more.

BREADA, the nonprofit organization of which Darlene Adams Rowland is the executive director, works to connect itslocal community to fresh, healthy food and to create more economic opportunities for small family farmers in Louisiana. The Red Stick Farmers Market, which now has four locations that are overseen by Rowlands, originally began as the thesis project of an LSU architecture student named Chris Pampany, under professor Suzanne Turner’sdirection. The first market was then held in November of 1996 in the Government building parking lot in downtown Baton Rouge, and it was officially recognized as a 501© 3 non-profit organization that same year.

Rowlands sees BREADA as “more than just a farmer’s market,” especially since the popularity of farmers markets has risen across the country in the 26 years since the Red Stick Farmers Market’s original conception. Farmers markets not only allow for food distribution and commerce, but for many areas of the country, they stand as a tenet of community gathering.

Rowlands stated the nonprofit’s mission by saying, “we look at our mission as sort of three-pronged. First, supporting and sustaining small family farmers. Second, connecting the community with fresh, healthy food. Third, creating community and a space for people to connect and be together. We saw that was so important right after Hurricane Ida, and of course after the pandemic.”

One of the largest events in BREADA’s growth was the establishment of the Louisiana Small Farm Survival Fund at the Baton Rouge Area Foundation in 2005. This fund, which has since given approximately $400,000 in direct grants to small farmers since its 2005 conception, was designed to assist small farmers after any type of natural disaster or weather-related event. This is obviously needed in south Louisiana when devastating hurricanes continually threaten farm infrastructure and crops, so when this happens BREADA’s fund is able to be distributed to get farmers back on their feet.

Another milestone in BREADA’s history is its ability to accept the Supplemental Nutrition Assistance Program at all of its farmers market locations. Additionally, they are able to double all transactions for low-income families that use SNAP thanks to, according to Rowland, “a successful campaign with the legislature to fund that on a statewide level so that every farmers market in Louisiana will have access to match and double those transactions.”

Rowland is a member of the LSU Agriculture Leadership Class’s Class XVII, and she regularly meets with state and national agricultural leaders in order to address issues facing Louisiana farmers. For over a decade, she has also been a member of the Association of Fundraising Professionals and has even served on their board of directors as secretary, vice president of communications, and governmental relations chair.

Additionally, Rowland is also an accomplished writer, as she is a contributor to Country Roads Magazine, where she curates compelling stories that highlight local foodways and travel. Furthermore, she is the recipient of the 2022 John W. Barton Sr. Excellence in Nonprofit Management Rising Star Award.

When asked about what plans BREADA has for Baton Rouge farmers markets in 2023, Rowlands said, “we’ll be starting the renovation of Main Street Market. A lot of people don’t realize that BREADA also manages the brick-and-mortar facility downtown, Monday through Saturday, six days a week. The state will be embarking on a renovation of that facility sometime in 2023, so that will be exciting. We’re also moving into advocacy so that we can look out for those smaller markets that are just starting like BREADA 26 years ago. We consider ourselves a mentor to other small markets throughout the state.”

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