In the spotlight at the 2023 New Orleans Jazz and Heritage Festival were not just the musical talents that graced the stage but a cohort of 25 Louisiana small business owners, each with a unique story to tell. According to this article from NOLA.com, diverse in their offerings, these entrepreneurs, ranging from generator repair specialists to creators of women’s health subscription boxes, were the pioneers of the first group from the state to participate in the Shell LiveWIRE Acceleration program. This program, a beacon of support for budding businesses, provides intensive training, mentorship, networking opportunities, and financial guidance, all geared toward fostering growth and success.

One of the entrepreneurs who stood under the festival’s entrepreneurial spotlight was Craig Jacomine, the visionary behind Louisiana business, Craig’s Electrical & Generator Service. Reflecting on the experience, Jacomine emphasized the pivotal role that support played in his journey. “The assistance, mentorship, and resources were instrumental in overcoming obstacles, seizing opportunities, and reaching significant milestones,” he reminisced.

The 25 graduates of the inaugural Shell LiveWIRE Louisiana Accelerator program spanned a myriad of industries, including construction, farming, health and beauty, restaurants, mental health, landscaping, and more. Their collective presence highlighted the program’s commitment to fostering entrepreneurship and meaningful employment, with a focus on 13 parishes in south Louisiana. The geographical reach extended from Ascension to Terrebonne Parishes, encompassing a diverse array of businesses, irrespective of their association with the oil and gas industry.

Becky Cooper, the US Social Investment Advisor at Shell, shed light on the overarching objectives of the LiveWIRE program. “Shell LiveWIRE is a free business accelerator program designed to empower entrepreneurs and small business owners for sustained growth,” she explained. Cooper emphasized that the program’s impact extends far beyond a singular focus, stating, “By extending the program to different sectors, you promote community development that fosters an environment allowing entrepreneurship to thrive.”

The program, which originated in Scotland in 1982 to address youth unemployment, has since evolved into a global initiative operating in 20 countries. Its impact is significant, supporting thousands of individuals annually by providing knowledge, skills, networks, and resources essential for starting and growing businesses. The Louisiana edition, in particular, has become a vital contributor to the local economy, empowering businesses to thrive in a variety of sectors.

Participation in the Shell LiveWIRE program is not handed out lightly. Entrepreneurs are rigorously selected through a combination of application and interviews conducted by a panel of judges comprising Shell leaders, industry experts, and business representatives. Once selected, participants undergo a six-week intensive training program, gaining access to business tools, subscriptions, one-on-one consultancy, mentorship, coaching, and exposure through media and digital promotions. The culmination of these efforts is aimed at providing the necessary support and resources required for sustained growth and long-term viability.

For those inspired by the success stories of the 2023 graduates, the opportunity to join the ranks of Shell LiveWIRE Louisiana awaits. Applications for the 2024 program will be open from December 11, 2023, through January 31, 2024. Aspiring entrepreneurs can find application forms and additional information on the program’s official website: www.shell.us/livewire.

In conclusion, the Shell LiveWIRE Louisiana Acceleration program stands as a testament to the resilience and innovation inherent in the state’s small business community. By nurturing diverse enterprises, the program not only propels individual businesses to new heights but also contributes to the overall vibrancy and development of the community. As the Louisiana entrepreneurial landscape continues to evolve, programs like Shell LiveWIRE play a crucial role in shaping its future.

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